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Head of Marketing in Jersey City, NJ at Computershare, Inc

Date Posted: 8/11/2018

Job Snapshot

Job Description

Head of Marketing


Business Summary:

Computershare (ASX: CPU) is the world's largest stock transfer agent that has pioneered many of the securities industry's innovations to help companies build and maintain strong relationships with their investors, employees and customers. For more than 35 years, we have grown rapidly in markets around the world to meet the evolving needs of our 16,000 clients.

If you are a transformational Marketing leader, then join us on our journey around transforming our front office!


Job Summary:

Lead a team of 20 marketing professionals on the development and implementations of strategic marketing plans for each market segment and business line. Blend traditional methods with progressive, digital approaches go maximize brand awareness, lead generation, client acquisition and retention.

Elevate the role of marketing internally as a strategic advisor and execution partner to achieve the objectives of the business line leaders, relationship managers and the sales organization.


Position Responsibilities & Essential Functions:

  • Introduce thought leadership along with new and creative approaches within the marketing programs. Keep abreast with the latest marketing tools and techniques and promote a culture of experimentation. Focus areas include content development, inbound and outbound marketing and channel optimization across advertising, events, social media and web. Develop a clear SEO strategy to grow audience and conversions.
  • Lead the strategy and development of a comprehensive market research program that generates a deep understanding of the market definition, buyer profiles and value proposition of all market segments and service offerings. Research includes competitive analysis and CPU unique positioning.
  • Oversee the development of 8-10 discrete quarterly marketing plans and budget; provide leadership to ensure that the staff of Marketing Directors are collaborating effectively (both ways) with peers across the Marketing organization and with key contacts from the business lines, Sales, Relationship Management and Product.
  • Develop, track and deliver measurable marketing success metrics and targets. Ensure that all relevant metrics are captured and continually updated in our CRM application.
  • Ensure all programs, content and creative designs are consistent with brand strategy and guidelines.
  • Other duties or tasks as assigned by management.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.


Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and Experience:

  • Bachelor’s degree (B. A.) from four –year college or university; and 8 to 10 years related experience in the B2B services arena, ideally with 3 years of staff management of related responsibilities; or equivalent combination of education and experience.
  • Proven experience in developing and successfully executing a significant organizational change management program to elevate the role of Marketing and its adoption of contemporary techniques is strongly preferred.
  • Familiar with resell / distribution partner model along with all elements of partner sales and partner account management: partner on-boarding, orientation of deal, sales process and closing.
  • Hands-on knowledge of marketing automation platforms like HubSpot, Marketo, Eloqua, and Pardot strongly preferred.
  • Demonstrated ability in radically transforming marketing strategy.
  • Proven success with go to market strategy, restructure, consolidating  and merging marketing and sales functions.

Supervisory Responsibilities:

Directly supervises 20 employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.


Travel Required:

It is expected that this position may include travel up to 25% of the time. This is subject6 to change based on many factors, including business needs.

 

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Ability to read, analyze, and interpret the most complex documents.  Ability to respond effectively to the most sensitive inquiries or complaints.  Ability to write speeches and articles using original or innovative techniques or style.  Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.


Mathematical Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.


Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variable in situations where only limited standardizations exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.,) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.


Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the environment is moderate.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to talk or hear. The employee is frequently required to sit, stand, walk, and reach with hands and arms, and use hands to finger, handle, or feel. The employee may occasionally have reason to lift up to 10 pounds. The vision requirements include close and distant vision.

Computershare is an Equal Opportunity Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law.


This job specification should not be construed to imply that these requirements are the exclusive standards of the position.  Incumbents will follow any other instructions and perform any other related duties as may be required by business needs and communicated by their supervisor.